Japan's Metaplanet Inc. intensified its aggressive Bitcoin treasury strategy today, acquiring an additional 1,005 BTC for ¥15.648 billion (approximately $108 million) at an average price of ¥15,569,831 ($107,430) per Bitcoin, according to a public filing released June 30.
The Tokyo-based company's latest purchase pushes its total Bitcoin holdings to 13,350 BTC, valued at over $1.4 billion at current market prices of around $108,000. This milestone positions Metaplanet as the 5th largest corporate Bitcoin holder globally, overtaking Mike Novogratz's Galaxy Digital (12,830 BTC) and Bitcoin miner CleanSpark (12,502 BTC), reflecting growing institutional adoption.
Zero-Interest Bond Strategy Fuels Acquisition
To finance its expanding Bitcoin treasury, Metaplanet issued its 19th series of ordinary bonds worth ¥30 billion ($207 million) to EVO FUND. The bonds, carrying zero interest and maturing in December 2025, will partly refinance ¥1.75 billion in existing secured debt while funding additional Bitcoin purchases.
"This zero-interest bond issuance underlines investor confidence in Metaplanet's long-term strategy," noted market analysts, highlighting the institutional appetite for Bitcoin exposure without direct cryptocurrency risk. The company has now issued 18 previous series of 0% ordinary bonds, demonstrating consistent market demand for its debt instruments.
Ambitious 2027 Target: 210,000 Bitcoin
Metaplanet's acquisition aligns with its dramatically expanded 2025-2027 Bitcoin accumulation plan, targeting 210,000 BTC by 2027 – approximately 1% of Bitcoin's total supply, following the halving impact on mining economics. This goal represents a tenfold increase from its earlier target of 21,000 BTC by 2026, signaling unprecedented corporate conviction in Bitcoin's long-term value proposition.
The company's strategy mirrors that of MicroStrategy, the largest corporate Bitcoin holder with over 252,000 BTC, but positions Metaplanet as the dominant Asian player in the corporate Bitcoin treasury space, capitalizing on the Bitcoin halving dynamics.
Market Response and Stock Performance
Following the Bitcoin purchase announcement, Metaplanet's stock surged over 10% on Monday, climbing to ¥1,647 per share. The strong market reaction reflects growing investor confidence in Bitcoin treasury strategies as a value creation mechanism for public companies.
Trading volume exceeded 150% of average daily volume, with institutional investors showing increased interest in gaining Bitcoin exposure through equity markets rather than direct cryptocurrency purchases.
Implications for Asian Bitcoin Adoption
Metaplanet's aggressive accumulation strategy represents a watershed moment for institutional Bitcoin adoption in Asia. As traditional Japanese corporations remain cautious about cryptocurrency exposure, Metaplanet's success could catalyze broader corporate treasury diversification across the region.
The company's ability to issue zero-interest bonds denominated in yen while accumulating Bitcoin creates a unique arbitrage opportunity, particularly as the Bank of Japan maintains accommodative monetary policies while global Bitcoin adoption accelerates, contrasting with central bank digital currency initiatives.
With Bitcoin trading near $108,000 and showing resilience despite broader market volatility, Metaplanet's timing appears strategic. The company's next bond issuance and Bitcoin acquisition targets will be closely watched as indicators of sustained institutional demand in Asian markets.